ITS TYME stands for Immersion Training Strategies: Targeting Young Marginalized Entrepreneurs. It targets out of school youth, providing them with basic business education with a mission to equip them with the practical, strategic and tactical business tools they need to become financially self-sufficient and active contributors to the social and economic life of their communities. ITS TYME takes the JA Company Program out of the classroom and into the marketplace, motor parks, slums, and other centers of youth activity and bolster their skills to succeed.

The youth are encouraged to develop entrepreneurial thinking and given opportunity to develop business ideas or products, start their own business and manage it, market the product and hopefully make profit. They are also introduced to concepts like bookkeeping, profit, customer relations, quality control, and human resource management.