On March 28, 2025, young entrepreneurs and startup founders gathered at SB Incubator Airport City, Accra for an insightful session of Back to Basics, an entrepreneurship program designed to equip them with essential business skills.
The session featured a conversational presentation by Mr. Andrew Aryee, a renowned expert in sustainability and business development. He guided participants through the critical skill of pitching, transforming ideas into persuasive presentations that win over investors and customers and shared practical tools and approaches for participants present.
On the topic Mastering Pitching & Storytelling as an Entrepreneur. The event highlighted the role of entrepreneurship and curiosity in starting a business, including the eagerness to discover opportunities, solve problems, and ultimately, create value.
Every entrepreneur embarks on this journey with questions: What can I build? Who can I serve? How do I succeed? This relentless inquisitiveness is what fuels innovation and growth.
Key Takeaways from the Session:
- Crafting a Winning Pitch – Entrepreneurs learned how to structure a compelling pitch that captures attention and leaves a lasting impression.
- The Elevator Pitch – Mastering the art of delivering a concise, powerful, and persuasive pitch in under a minute.
- Storytelling for Impact – Using storytelling techniques to connect with any audience, making business ideas more relatable and memorable.
- Confidence in Public Speaking – Practical tips to enhance stage presence and communication skills.
- Live Pitch Session – Attendees had the opportunity to receive expert feedback on their pitches, refining their delivery and content.
This session was more than just a learning opportunity; it was an interactive experience that empowered participants to feel more confident, prepared, and excited to elevate their businesses to new heights.
