As part of Global Money Week 2025, JA Ghana organized a week-long series of events to promote financial literacy among young people and the general public. From March 17th to March 21st, the initiative combined social media awareness, interactive learning sessions, and expert-led discussions to help participants develop responsible financial habits.
Days 1 & 2: Social Media Awareness Campaign
To kick off Global Money Week, we took to our social media platforms to shine light on the importance of financial literacy. Over the course of the week, we shared engaging posts, infographics, and carousel content, connecting with our online community about essential financial concepts and practical money tips. Our campaign introduced the official theme for Global Money Week: “Think Before You Follow; Wise Money Tomorrow.“
Through interactive discussions and compelling content, we encouraged our audience to reflect on their financial habits and consider the long-term effects of their money choices. This initiative generated considerable online engagement, cultivating a strong sense of financial awareness even before our main events got underway.
Day 3: Outdoor Financial Literacy Quiz
The third day kicked off with a thrilling financial literacy street quiz, engaging participants in an interactive Q&A session designed to test and expand their knowledge of personal finance. Individuals and teams competed to answer finance-related questions, making learning both fun and educational. The session, which ran from noon to 5:00 PM at the JA Office compound, saw up participants actively engaging in financial discussions and challenges.
Day 4: JA Ghana Hosts Smart Investment Session at University Of Ghana
On the second day, JA Ghana partnered with AIESEC Legon to host a financial literacy session at the University of Ghana. Under the theme “Smart Investments vs. Risky Ventures,” financial experts, including representatives from Prudential Life Insurance Ghana and investment specialist Mark-Dan Okrah, guided students through key financial concepts.
During the engaging panel discussion and Q&A session, students explored:
- How to spot investment scams
- The difference between saving and investing
- Why financial literacy is crucial for long-term wealth
A networking session followed, allowing students to connect with industry professionals. Over 50 students participated, gaining practical knowledge to make smart financial decisions.
Day 3: Primary School Students Learn the Basics of Money
The final day was dedicated to young learners at Faith Community Baptist School, where JA Ghana introduced the Cha-Ching Financial Literacy Program. Through engaging animated storytelling, the children learned four key financial concepts:
- Earn – Understanding the value of work and income
- Save – Developing good savings habits for future needs
- Spend – Making wise purchasing decisions
- Donate – Helping others through generosity
Students actively participated in discussions on how to give back to their communities, identifying ways to support the less fortunate. Their enthusiasm highlighted the importance of introducing financial literacy at an early age.
Impact and Future Commitment
JA Ghana and Prudential Life Insurance Ghana successfully championed financial literacy, making a lasting impact on diverse age groups. By engaging the public, university students, and children, this initiative reinforced the importance of budgeting, smart investments, and responsible financial habits.
JA Ghana remains committed to fostering financial literacy and looks forward to expanding its impact in future Global Money Week celebrations!